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Shaping Europe’s digital future

Apply AI Webinar on AI for Cultural, Creative and Media Sectors

  • EVENT
  • Publication 02 June 2026

This webinar will focus on how AI can be leveraged to both safeguard and drive innovation across Europe’s cultural and creative sectors.

Event poster - June 24, 2026, at 10:30-11:30 CET, featuring speakers Giulia Carsaniga, Peter Friess, and Szymon Lewandowski.

Artificial Intelligence (AI) is increasingly transforming Europe’s cultural, creative and media sectors, offering new opportunities for creativity, production, accessibility and audience engagement. Building on ongoing policy discussionsand initiatives, this upcoming webinar will bring together EU experts to explore how AI can support innovation across these sectors while safeguarding Europe’s cultural and linguistic diversity, in line with the actions of the Apply AI Strategy.

The webinar will focus on practical applications and future developments in areas such as:

  • AI for news media
  • AI-driven digitalisation of cultural heritage
  • use of AI tools in creative sectors including music and literature

Participants will also discuss broader developments in the audiovisual sector.

This webinar is part of a series of Apply AI sectoral webinars, focusing on a cluster of strategic sectors to explore practical applications, use cases, and the specific needs of the industries.

The event will be live streamed on our YouTube channel. Engage in the conversation by submitting questions in advance or during the session via Slido. More details below.

Date and time

24 June, 10:30-11:30 CET

Speakers

  • Giulia Carsaniga (moderator), Policy Officer, AI Office
  • Maria Iglesias, Team Leader - Culture and Digital, AI, DG EAC
  • Peter Friess, Senior Programme Officer, DG CNECT
  • Szymon Lewandowski, Team Leader, DG CNECT