The VR/AR Industrial Coalition was first announced in 2020 in the Commission’s Media and Audiovisual Action Plan to stimulate cooperation across industry sectors and ensure European leadership. A series of workshops with stakeholders took place from November 2021 to February 2022, and have resulted in a market assessment that identifies key challenges and opportunities for the European VR/AR sector. The paper sets out the extent to which VR/AR are currently deployed in the media sector and the objectives for optimum deployment to be reached by 2026. It includes policy and industry actions needed to facilitate deployment of these technologies and overcome fragmentation of the industry.
The event will take place on 28 April 2022 (10:00 - 12:00 CEST) and will be the occasion to present:
- Key findings and discussion of the VR/AR Industrial Coalition market assessment setting out the extent to which VR/AR are deployed in the media sector and objectives for optimum deployment of VR/AR in the media sector to be reached by 2026. The paper includes policy and industry actions needed to facilitate deployment of these technologies and overcome fragmentation of the industry.
- Next steps and the coming launch of the VR/AR Industrial Coalition.