The study will focus three specific objectives:
- to describe how adtech has evolved since around 2005 and its impact on EU publishers and advertisers;
- to assess the relationship between publishers and advertisers, on the one hand, and the major platforms and online advertising intermediaries (ad networks etc), on the other;
- to identify and assess models for a transparent, balanced and sustainable online advertising ecosystem that respects the Charter of Fundamental Rights.
Economic operators interested in this call are invited to submit a tender via the electronic submission system (e-Submission) available from the TED e-Tendering website.
The closing date of the call is 06/09/2021 16h00 CET.
Requests for any additional information must be made in writing only through the TED e-Tendering website.