Consumer survey supporting the 2025 European Media Industry Outlook report

The report “Study on audiences, consumer behaviour and preferences relating to the consumption of media content” presents the findings of a consumer survey commissioned by the European Commission. It examines trends, behaviours, and preferences in media consumption across the European Union, supporting the preparation of the  Commission’s 2025 European Media Industry Outlook.

The consumer survey was conducted between July and October 2024 across all 27 EU Member States, gathering data from 55,746 respondents using an online questionnaire. The survey targeted the general population aged 18 and above, ensuring representativeness across demographics such as age, gender, education, and income. Respondents answered 122 questions in  five core areas: overall media consumption, audiovisual entertainment, news, video gaming, and emerging technologies.

The findings highlight that media consumption is universal across the population, with nearly all respondents engaging with some form of media regularly. Social media, news, and music dominate daily routines, with social media being the most frequented medium. Despite this, traditional TV continues to hold a significant place in consumers' lives.

In addition to the above report, users, companies and trade associations can also download below additional insights on national-level responses, as well as respondents based on socio-demographic groups.