Text description
Blueprint Personas
· ARE USED IN USER-EXPERIENCE DESIGN AND USER RESEARCH
· DESCRIBE EXAMPLE USERS
· ENABLE ORGANISATIONS TO:
- Understand their potential users better
- Consider users’ needs, aspirations, attitudes, and dreams
- Assess other relevant user characteristics like psycho-social forces, health or care choices, and health or care outcomes
These 12 personas:
Represent different population segments
Show the realistic health and care needs of various groups in society
Help meet specific unmet health, wellbeing and care needs at different points in time during a person’s life
Help you to:
Build a deeper understanding of user segments
Improve the user experience
Identify unmet needs
Examine what potential digital solutions might help these personas
Can be useful for:
Government
National or regional health system
Medical general practice
Industry
Research
Study
Personas in use
Campania Region in Italy developed some new personas:
• In internal meetings and training sessions in the Campania regional ProMIS network
• In a working group on integrated care with patients
Health Centre Zagreb – Centar in Croatia used the Blueprint personas to focus on:
• Innovative monitoring solutions to improve people’s health and optimise hypertension care
• Assessment of end-users’ needs
• Different change management strategies in health and care systems
AFEdemy, a small consultancy based in the Netherlands used the personas with:
• Facilitators wanting to implement smart healthy age-friendly environments
- To enable better understanding of the people with whom they are working or volunteering
- To navigate online learning modules effectively