.eu is catching up both with the top level domains that have existed since the late nineties, such as .com, .info, .net and .org and is competing with new top-level domains introduced in 2014 such as .guru, .expert, .book or .london.
.eu in the Digital Single Market
Over the past decade, the .eu top-level domain has contributed to the development of the digital economy and achieving a European Digital Single Market.
A growing number of Europe-focused companies boost their online presence with a .eu domain name. A .eu website tells customers that the brand concerns a legal entity in the European Union, Iceland, Liechtenstein or Norway and, as such, is subject to the trading and consumer laws of these countries. Having a .eu extension also makes it easier for businesses to grow across borders, to address the needs of customers in other countries, which is the very essence of having a single market.
The .eu domain name is also one of the safest domain name extensions, as the registry offers a Domain Name System Security Extension solution. This security extension reassures customers that they are not on a fake website which might misuse their personal information.
.eu in action
The .eu domain connects more than 500 million people across 31 countries to one Internet identity. Many companies and organisations use a .eu website to convey a clear European identity and reach their cross-border business ambitions and audience, including Fairtrade International, Foot Locker, the MAN Group and Orangina. Read more in .eu success stories.
The top five European countries with the most .eu registrants are Germany (1 million), the Netherlands (497,000) and France (343,000), Poland (308,000) and the United Kingdom (307,000).
In June 2016, .eu will launch in Cyrillic – the first non-Latin script for Europe – which will further expand the use of the domain and help multilingualism in Europe.
The .eu top level domain is administered by EURid. EURid is a non-profit organisation that operates the .eu as a domain name registry on behalf of the European Commission pursuant to the Regulations establishing .eu and a service concession contact with the Commission following a tender process. EURid works with over 700 accredited registrars and provides support in the 24 official EU languages. As part of its ongoing commitment to data security, EURid has been certified for the ISO27001 security standard since 2013. EURid is also registered by the EU Eco-Management and Audit Scheme (EMAS), which is an expression of its environmental commitment. EURid has its headquarters in Brussels (Belgium), and regional offices in Pisa (Italy), Prague (the Czech Republic) and Stockholm.
Read also the latest report from the European Commission about .eu.