
The Apply AI Startup Award recognises innovative European startups and scaleups developing AI solutions in the strategic sectors covered by the Apply AI Strategy:
- healthcare and pharmaceuticals,
- mobility, transport and automotive,
- robotics,
- manufacturing, engineering and construction,
- climate and environment,
- energy,
- agri-food,
- defence, security and space,
- electronic communications,
- cultural, creative and media sectors,
- public sector.
The award acknowledges companies that combine strong technological capability with real market traction and clear relevance for Europe. It empowers AI companies that can become major European success stories while contributing to competitiveness, technological sovereignty and societal benefit.
The three selected winners will:
- be invited to pitch their solution and be awarded a trophy and certificate on the main stage of the Apply AI Summit;
- be promoted via the Commission’s communication channels, including website, and social media related to the European AI Innovation Month;
- have travel costs to Brussels covered for up to 2 representatives (subject to the organiser’s reimbursement rules).
SELECTION PROCEDURE
- Nomination: National startup associations nominate up to three companies per Member State and invited nominees receive access to the application form.
- Pre-screening and evaluation: Eligible applications are reviewed and scored to identify the Top 10 finalists.
- Pitching event and selection of the Top 3: The Top 10 finalists participate in an online pitching event. Based on the pitch and the application, judges select the three winners.
Award announcement
The winners are publicly announced during the Apply AI Summit.
Timeline
The timeline below is indicative. The timings may be modified. Potential changes will be communicated in advance to all Participants and other interested parties.
| Stage | Timing |
| Application period for nominated companies | 1 July 2026 to 22 July 2026 |
| Pre-screening and evaluation | August to September 2026 |
| Communication of Top 10 finalists | mid-September 2026 |
| Online pitching event for Top 10 finalists | October 2026 |
| Communication to selected winners | October 2026 |
| Award ceremony at the Apply AI Summit | 17 November 2026 |
Last update
14 September 2026