The Code is voluntary and sets out practical steps to help providers and deployers of generative artificial intelligence (AI) systems meet the AI Act transparency obligations that will apply from 2 August 2026.
From that date, the AI Act will require clear labelling in key cases. Deepfakes and AI-generated or AI-manipulated text published on matters of public interest must be clearly labelled. Users must also be informed when they are interacting with an interactive AI system, such as a chatbot. These transparency requirements help people recognise when content has been generated or altered by AI, reducing the risk of deception and manipulation.
Read the press release and find more information:
- Code of Practice on marking and labelling of AI-generated content
- EU Icons for labelling AI-generated content
- How to sign the Code of Practice on transparency of AI-generated content
- Questions & answer about the code
- Questions & answer about signing the code
- Info session on the code of practice & signature process