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Media and Audiovisual Action Plan: implementation updates

The European Commission has adopted the Media and Audiovisual Action Plan to support the recovery and transformation of the media and audiovisual sector.

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The Action Plan focuses on three areas of activity and 10 concrete actions, to help the media sector recover from the crisis by facilitating and broadening access to finance, transform by stimulating investments to embrace the twin digital and green transitions while ensuring the sector's future resilience and empower European citizens and companies.

The different actions will be launched and implemented throughout 2021 and 2022.

Please see the table below for more details on specific actions, phases, progress and time frames.


Action 1 — Easier access to EU support
A new interactive tool guiding media companies through the various support instrumentsCompleted
Action 2 — MEDIA INVEST aimed at boosting investment in the audiovisual industry
A dedicated equity investment to foster European audio-visual productions and distribution strategies
  • Publication of the call for expression of interest for MediaInvest planned for Q4 2021
As of H1 2022
Developing an investment pipeline through capacity building for investors and investment readiness for companies
  • Investor conference and promotional activities
Q4 2021
Action 3 — 'NEWS': an initiative to bundle actions and support for the news media sector
Better access to finance, through loans and a pilot equity initiative
  • Loans part updated at the adoption of 2021 InvestEU
  • Pilot equity based investment initiative under InvestEU
As of H1 2022
As of Q4 2021
Capacity building among investors and media
  • Development of technical assistance tools under InvestEU
As of H2 2021
Support for news media to work on collaborative transformationAs of H2 2021
European News Media ForumAs of H1 2021
Action 4 — Unleashing innovation through a European media data space and encouraging new business models
Create a Media Data Space to support media companies in sharing data and developing innovative solutionsTBA
European Media Outlook
  • Report on media trends will be produced every two years
  • The Commission plans to publish the Media Outlook Report in the second half of 2022
  • The engagement with stakeholders will start in Q4 2021 and will continue through the first half of 2022
As of H2 2021
Action 5 — Fostering a European Virtual and Augmented Reality (VR/AR) industrial coalition
VR/AR industry coalition to stimulate cooperation across industry sectors and ensure European leadership
  • Ongoing preparatory work
  • Industry workshops planned for November 2021 to February 2022
  • Strategic paper due H1 2022
As of H2 2021
Launch a VR Media Lab on projects for new ways of storytelling and interactingTBA
Action 6 — Towards a climate-neutral media sector
A structured cooperation Forum with the industry and (sub)national film and audiovisual funds
  • Structured dialogue with the audiovisual industry was launched in Q2 2021
  • First meeting held 30 June 2021; following meetings in Sept and Nov 2021.
  • Objective: To exchange best practices, to agree on common tools and common standards
As of H1 2021
Action 7 — Towards a broader availability of audiovisual content across the EU
Launch a dialogue with the audiovisual industry in order to agree on concrete steps to improve the access to and availability of audiovisual content across borders in the EU
  • Preparation ongoing
  • Dialogue to be launched in H2 2021
As of H1 2021
Action 8 — Fostering European media talents
New mentoring programmes for Europe’s media talentsAs of H2 2021
MEDIA boot-camps providing hands-on intensive training for young media professionalsAs of H1 2022
Campaign on diversity: Promoting all talentsAs of H2 2021
MEDIA market gateway to scout Europe's most promising startups active in the media sector and help them thrive
  • To be implemented through the Creative Europe MEDIA programme. Implementation postponed to H2 2021 due to the cancellation of physical markets
  • Ongoing preparatory work
As of H2 2021
Creative Innovation Labs open to startups and scaleups
  • Call for proposals launched (link)
  • Deadline for proposals 05 October 2021 17:00:00 Brussels time
As of H2 2021
Action 9 – Empowering citizens
Practical application of the new media literacy obligations of the AVMSD (media literacy toolbox and guidelines to Member States)
  • A media literacy toolbox focusing on video-sharing platforms prepared together with the European Group of Audiovisual Regulators (ERGA) and other experts will be adopted
  • The Commission will issue guidelines to Member States defining the scope of their media literacy reports due at the end of 2022
Q1 2022
Support the creation of alternative media content aggregation services
  • Supported through the Horizon Europe call ‘Trustworthy Open Search and Discovery’ in 2021 (Call closure 21 October 2021 17:00:00 (Brussels time)
Action 10 — Ensuring the functioning of the European media market
Strengthen the cooperation framework among European media regulators within the European Regulators Group for Audiovisual Media Services (ERGA)
  • Throughout 2021, the Commission will continue to take stock of best practices in cross-border cooperation and closely monitor the performance of ERGA’s Memorandum of Understanding (MoU)
As of Q1 2021


Disinformation: Commission welcomes new prospective signatories to the Code of Practice and recommendations for a strong monitoring framework

The Commission welcomes 16 additional prospective signatories joining the drafting of the strengthened Code of Practice on Disinformation and the 10 recommendations from the European Regulators Group for Audiovisual Media Services (ERGA) presented on 15 November to make it a strong monitoring framework based on the Commission's Guidance.

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