The global race towards 6G has started. Building on the success of the 5G-PPP, Europe has recently launched a new strategic partnership. The Smart Networks and Services Joint Undertaking (SNS JU) builds on two pillars: 6G research and innovation and 5G deployment actions funded by European or national funding programmes. In this session, some of its thought leaders set out the strategy and the tools to enable the sector community to develop technology capacities for 6G systems as a basis for future digital services towards 2030. This session was organised by the SNS Joint Undertaking in cooperation with the European Commission.