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The purpose of the study is to provide the Commission with an updated comprehensive overview and understanding of the most relevant developments (e.g. technological, regulatory, market) in the online advertising sector, map the main issues and identify possible regulatory gaps. With this study, the Commission is seeking a suitable third-party contractor to broaden Commission’s understanding of the online advertising sector and assess the impact of the relevant provisions of the DMA and the DSA on this sector. The study should inform with scientific and technical and other relevant insights the Commission’s work on implementation and enforcement of the DMA and the DSA and possible evaluation of the DMA online advertising-related provisions.
You can find all the call documents and further information in the EU Funding and Tenders Portal.