How do we manage the purposes? Organizations and their divisions, especially individuals, have various volitions/wills, thoughts, feelings, personal goals and reasons for participating. Managing based on these personal (and organizational) beliefs often causes chaos and confusion. The task of the manager is to “orchestrate” these individual purposes so that the higher and final purpose is achieved. This is what we call “Management of Purposes”.
“Purpose-driven Innovation” or innovation based on purpose is now critical. It is based on four parameters: (1) weighing purpose with common good and ethics, (2) finding the relationships (judging) of purpose and means, (3) balancing the pur poses of all the players, and furthermore, (4) applying a “design thinking” like process as the primary tool in achieving “purpose-driven innovation”. Based upon these fundamental principles it is necessary to conceive and construct the firm’s unique purpose engineering, which deals with practices involved with “purpose” and management.
“Purpose engineering” addresses questions of means and quality as well as impact on other (social) systems and participants. Purpose extends beyond quantitative objectives. We now better consider the subjective aspects of “what is the main purpose”. How do we balance the various purposes of the groups and individuals by applying knowledge for the benefit of human beings?