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Shaping Europe’s digital future
Event | Foilseachán

European Film Forum at Annecy - Building Brands: the Road to Success

The next European Film Forum will take place during the Annecy International Animated Film Festival. It will look into opportunities for animation studios to build effective marketing and brand strategies.

Visual European Film Forum

European Commission

Poster European Film Forum

Intellectual property rights are essential for every step of film-making, from protecting creators to securing distribution deals and using trademarks to create distinctive identities. Digital technologies are profoundly re-shaping how animation is produced and watched.

What are the opportunities that digital technologies present for IP development? How can animation studios maximise the value of their IP assets? How can branded products help the storyline travel further? And what is the importance of branded content?

The aim of this debate is to discuss and look into the opportunities that exist for animation studios to focus on effective marketing and brand development. The debate will showcase examples of animation projects that build their brand identity and maximise their reach-out. We also want to explore how MEDIA can help animation studios to build brands.

The European Film Forum will take place on Thursday, 14 June 2018, from 11:30 to 13:00

Live streaming available here.

See more info on the event and the speakers on the Annecy website.


MEDIA films at Annecy Film festival

This year's edition of the Annecy International Animated Film Festival features 11 films supported by Creative Europe MEDIA: 

Feature films in competition:

- FUNAN by Denis Do (Belgium, Cambodia, France, Luxembourg)

- The Breadwinner by Nora Twomey (Canada, Irlande, Luxembourg)

TV films in competition:

- Furiki Wheels 'Tout mais pas Brenda!' by Frédéric Martin (France) 

- Max & Maestro 'L'Oreille supersonique' by Christophe Pinto (France, Italy, Germany) 

- Paprika 'The Tidy Up' by Jean Cayrol (France) 

- The Highway Rat by Jeroen Jaspaert (UK) 

Feature films out of competition:

- Captain Morten and the Spider Queen by Kaspar Jancis (Belgium, Estonia, Ireland, UK)

- The Tower by Mats Grorud (France, Norway, Sweden)

Screening events:

- Dilili à Paris by Michel Ocelot (France) 

- Another Day of Life by Raul de la Fuente, Damian Nenow (Spain, Poland, Belgium, Germany, Hungary) 

- Insect by Jan Švankmajer (Czech Republic)

The total support from Creative Europe MEDIA amounts to 1.6 million euro. These animation projects were supported for film development, TV production and distribution outside their country of origin.



Creative Europe MEDIA programme plays a crucial role in supporting Europe's audiovisual sector through the development, promotion and distribution of thousands of films/TV series as well as support to training programmes, film festivals, cinema networks or distribution platforms. Since 1991, the EU has been investing over €2.5 billion in European content, creativity and cultural diversity, helping European talents to work together across borders. 

The European Film Forum is a structured dialogue between policy makers and stakeholders.This dialogue takes place notably during Film Festivals, under different formats (such as conferences, round table discussions and workshops).