It was a joint effort between more than 10 partners that worked together from March 2012 to May 2015. Wiener Stadtwerke and Österreichische Bundesbahnen (ÖBB) was responsible for the overall project management.
The mobility platform brought together several Austrian mobility partners and operators, from public transport companies to bike- and car-sharing providers, taxis and parking garages. In addition to intermodal route planning, SMILE provided booking and cashless payment for the whole journey in one app. The travel period of the trip and the potential carbon footprint for each choice were shown too.
Combined datasets of different mobility stakeholders were used to show diverse options of intermodality. The app indicated different options for the routing: modalities/combinations of transport means for the journey, a ticket for the use of different means of transport (e.g. from car sharing to national trains), the travel duration of the trip and the carbon footprint of each choice.
The implementation of the project required complex negotiations and the creation of a PPPs. The overall goal of the project lead (the national Austrian rail company and the local public undertaking Wiener Stadtwerke) was to foster sustainable public services by optimising intermodal route planning. Both public and private partners worked together on creating public services.
The evaluation of the project, carried out by the University of Vienna, showed that the integrated mobility and service approach and combined information management led the user to use more sustainable forms of public transport.