This EFF addressed the on-going profound transformation brought about by digitalization and the greening agenda through the eyes and experience of representatives of important institutions, associations, platforms and independent professionals from the private sphere across Europe.
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Agenda
| 16:30 (CET) | Welcome and introduction Elena Neira, Founder and CEO, La otra pantalla, Spain |
| 16:35 (CET) | Welcome speech José Luis Rebordinos, Director of the San Sebastian Film Festival |
| 16:45 (CET) | Introduction – Creative Europe 2021-2027, new horizons for the European Audiovisual IndustryLucía Recalde, Head of Unit Audiovisual Industry and Media Support Programmes, European Commission |
16:55 (CET) | Panel 1: Green Deal: Challenges or opportunities for the European Audiovisual Industry?In recent years, the audiovisual industry has been making a great effort to align with the European Green Deal and build a new sustainable economic model. What new challenges must be addressed in this green transition? What are the industry achievements so far?
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| 17:45 (CET) | Panel 2: Digitization and Big Data: What path should Europe take?Data are a goldmine for all links in the value chain of the European audiovisual industry. How can Big Data and new technological tools transform business models and improve creation, production and distribution strategies?
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| 18:25 (CET) | Closing remarks |