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Shaping Europe’s digital future
Event | Publication

EFF in Annecy: How a Creative Innovation Lab can bring the cultural and creative sectors together through digital

In a more open world, the intersection of people between sectors and disciplines can bring along new ideas, enhance creativity and lead to new innovations. And the culture and creative sectors are no exception.

As the digital shift blurs past distinctions, it becomes paramount to experiment beyond sectoral boundaries. What if we could bring these sectors together to explore what is possible? What if we take some of Europe's leading sectors and give them a playground in which to experiment?

Visual with title and dates of the conference

European Commission

Visual with title and dates of the conference

What we need at a European level is to change the mindset in the face of the challenges that the digital shift represents. What new creative content, services, products and business models can be developed, and integrated across the whole value chain, in order for the European content industries to flourish?

This year, the European Commission will launch two pilot actions aiming to instil this innovative mindset in the cultural and creative sectors. These actions will be the prelude to the Creative Innovation Lab that is proposed under the new Creative Europe programme starting in 2021.

The EFF will look at existing trends and explore the industries within the cultural and creative sectors that have the most potential for collaboration. Finally, the discussion will focus on enabling technologies and the type of collaboration and support that would be most effective.

The European Film Forum

The aim of the European Film Forum (EFF) is to develop a strategic policy agenda, opening up new perspectives on the challenges and opportunities brought about by the digital revolution. It was set up as the result of a proposal by the European Commission in its 2014 Communication on “European Film in the Digital Era”. In the context of the Commission’s Digital Single Market Strategy, it is essential to discuss how the competitiveness, visibility and innovation capacity of the European audiovisual sector can be enhanced. The EFF is making a vital contribution to formulating European Commission thinking on key legislative initiatives and provided input for the proposal for the period 2021-2027. That included proposals for a significant increase  in the future MEDIA budget.

Map / Location

Imperial Palace, Allée de l'Impérial, 74000, Annecy, Haute-Savoie, Auvergne-Rhône-Alpes