Skip to main content
Shaping Europe’s digital future
Event | Publication

EFF in Cannes 2022: Fostering Europe’s cultural autonomy through investment and IP exploitation: MediaInvest

Taking place during the 75th edition of the Cannes Film Festival, the European Film Forum (EFF) will focus on how to secure European audiovisual competitiveness at global level, in particular through private investment in the sector, in a context of profound changes for the industry.

graphic with 'Culture Counts: Make Your Pitch'

© European Commission

As one of the long-awaited events of the year and holding a unique convening capacity for professionals with its film market, Cannes Film Festival will be the perfect moment for Commissioner for Internal Market Thierry Breton to present MediaInvest.

This new financial tool, announced in the Media and Audiovisual Action Plan, is intended to increase investment into European audiovisual production and distribution companies and hence help them to preserve their autonomy and increase their capacities. The tool is launched in the wider context of InvestEU, designed by the European Commission and implemented by the European Investment Fund.

The conferencewill be of particular interest to fund managers and investors willing to enter this sector with a financial investment perspective, as well as production and distribution companies eager to boost their financial capacities through equity investment.

Opening speech by Commissioner for the Internal Market, Thierry Breton

Scene setter by Laurent Braun, Head of Business Development at the European Investment Fund, titled MediaInvest : The Opportunities it offers.

Panel 1 - Make your pitch: why to invest into audiovisual

  • Jan Mojto, CEO, Beta Film
  • Oscar Farres, Head of Digital Economy - Venture Capital, European Investment Fund
  • Tanu-Matti Tuominen, Co-founder and Partner, IPR VC

Panel 2 - IP exploitation as a key element for more diversified investment strategies

  • Karin Annell, Head of Commercial Business and International Affairs, Wildside
  • Alexandra Lebret, Managing Director, European Producers Club
  • Rain Rannu, Venture capital investor, film director and producer, Tallifornia

The Way Forward by Laurence Farreng, Member of the European Parliament.

Closing remarks by Giuseppe Abbamonte, Director of Media Policy at the Commission.

The session will take place from 14.30 - 16.30 in the Press Conference Room, Palais des Festival (free entrance with accreditation) and live streaming.


EFF in Cannes 2022 - Brochure
EFF in Cannes 2022 - Speakers