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VR/AR Industrial Coalition: Defining EU VR/AR optimal deployment by 2026

The Virtual Reality and Augmented Reality (VR/AR) Industrial Coalition met for the second time to discuss the optimal deployment of the sector in the upcoming years.

As announced in the Commission’s Media and Audiovisual Action Plan, the Virtual Reality and Augmented Reality (VR/AR) Industrial Coalition is organising workshops with stakeholders from November 2021 to February 2022.

19 participants across different sectors of the VR/AR industry and parts of the value chain got together to discuss and define the EU VR/AR optimal deployment by 2026. Different ways and indicators for defining and achieving optimal deployment across different dimensions (including economic, uptake by different market segments, quality) were discussed, the following ones were the most prevalent: Maintain strong performance -	Keep producing innovative applications, such as tailored industrial applications and top-notch creative content. -	Continue building applications in an ethical manner and with respect to users’ rights, such as data privacy. -	Develop further VR/AR applications in a sustainable manner and focus even more on applications with positive environmental sustainability benefits. Boost performance -	Develop more interoperable solutions across EU Member States and industrial sectors to strengthen equal access to the EU common market. -	Advance the deployment of necessary infrastructure and enabling technologies, notably wireless networks and 5G. -	Proactively educate the future workforce and nurture the right digital, creative, and business skills needed by the industry. -	Expand the potential user base by improving VR/AR literacy and reaching out to new audiences who could benefit from the technology. -	Play an increasing role in the development of state-of-art hardware and platforms including virtual worlds. -	Promote the creation and development of highly innovative and scalable applications by unicorns within the EU ecosystem.  -	Ensure the safety, security and openness of the European digital space to enter the virtual worlds’ era.

The second workshop gathered 19 participants across different sectors of the VR/AR industry and parts of the value chain got together to discuss and define the EU VR/AR optimal deployment by 2026. The discussion revolved around different ways and indicators for defining and achieving optimal deployment across different dimensions (including economic, uptake by different market segments, quality). Discover the most prevalent ones in our summary report.

Learn more about the VR/AR Industrial Coalition and the subsequent workshops and report in our dedicated page.

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Visual report - 2nd workshop (.pdf)
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