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VR/AR Industrial Coalition: The main identified challenges and opportunities faced by the EU VR/AR industry

The Virtual Reality and Augmented Reality (VR/AR) Industrial Coalition held the first workshop about the challenges and opportunities faced by the European VR/AR industry and ecosystem.

As announced in the Commission’s Media and Audiovisual Action Plan, the Virtual Reality and Augmented Reality (VR/AR) Industrial Coalition is organising workshops with stakeholders from November 2021 to February 2022.

17 participants across different sectors of the VR/AR industry and parts of the value chain got together to discuss the major challenges and opportunities faced by the European VR/AR industry and ecosystem. More than 50 technological, social, legal, financial, and business challenges and opportunities were discussed during the meeting, the following ones were the most prevalent: Cooperation and addressing fragmentation Increased collaboration across the value chain could support the development/adoption of interoperable solutions within the EU #Technological #Business Sovereignty of EU industry Increased capacity for technological development would ensure fair access to high quality hardware, software and content #Business #Technological Readiness to enter the virtual worlds era A well-prepared VR/AR sector with access to a strong infrastructure and supported by a suitable legal framework would stimulate open, accessible and ethical virtual worlds and reduce legal uncertainty #Legal #Business Technological accessibility TSBF Improved infrastructure could increase the accessibility of VR/ AR hardware, software and technologies and facilitate an increased use of VR/AR solutions in the EU. #Technological #Social #Business #Financial Highly skilled EU talents Nurturing a workforce with the right technical, creative, and business skills, as well as creating and matching talents with the right opportunities in the EU VR/AR industry could fuel the rapidly growing sector. #Social #Technological Digital literacy and awareness A market of digital savvy users, who are aware of the potential benefits and risks associated with VR/AR technologies is needed to boost the deployment of VR/AR solutions. #Social #Business Ethical, sustainable and inclusive VR/AR Development of VR/AR solutions in an ethical, sustainable and inclusive manner would match the needs of users with high awareness on their digital rights and a craving for the social good. #Legal #Social Potential for social change Exploiting VR/AR technologies’ potential, through storytelling, advertising, and education can contribute to addressing pressing social challenges. #Financial #Legal #Business Innovation support Tailored support structures and funding schemes could support innovation and contribute to the development of successful EU VR/AR start-ups and scale-ups. #Business #Social

The first workshop gathered 17 participants across different sectors of the VR/AR industry and parts of the value chain to discuss the major challenges and opportunities faced by the European VR/AR industry and ecosystem. More than 50 technological, social, legal, financial, and business challenges and opportunities were discussed during the meeting, the visual summary highlights the most prevalent.

Learn more about the VR/AR Industrial Coalition and the subsequent workshops and report in our dedicated page.

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Visual report - 1st workshop (pdf)
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Last update

30 January 2023

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