The Code of Conduct initiative seeks to foster citizens’ trust and help the development of health applications (‘apps’) while respecting the EU framework on data protection and security.
The debate, hosted by PR and communications firm Burson-Marsteller, gathered more than fifty representatives from the EU institutions, industry, trade associations and NGOs at Burson-Marsteller’s premises in Brussels.
The discussion was led by MEP Michał Boni (European People's Party group, European Parliament), Pēteris Zilgalvis (Head of Unit Health and Well-Being at DG Connect, European Commission), and Michele Pastore, Policy Manager at Samsung Electronics Europe and Chairman of DigitalEurope’s eHealth group.
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To follow up on the results of the mHealth Green Paper consultation, the European Commission has been paving the way for several European initiatives such as an industry-led Code of Conduct for mobile health apps and mHealth assessment guidelines.