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Launch event - CharactHer campaign

On 9 July 2021, the European Commission will launch an awareness campaign aimed at fostering gender diversity and inclusion in the film and news media industries

As part of the Media and Audiovisual Action Plan adopted to support the recovery and transformation of the media industry, the European Commission is launching a campaign to empower all the European talents, both in front and behind the camera, with a special focus on women. 

Under the title ‘CharactHer’ and designed in partnership with Collectif 50/50 in the current context where women are still underrepresented and face persistent imbalances and obstacles along their careers, the Commission’s campaign has the following objectives:

  • To raise awareness of the persistence of inequalities in the sectors;
  • To spotlight lesser-known positions in the industry to promote diversity through the great variety of potential career paths;
  • To encourage young women to pursue careers in domains that are traditionally considered to be “masculine” by showing them that in reality, women can access and succeed in these fields - and dismantle stereotypes and prejudices stating that some jobs are out of their reach due to their gender;
  • To highlight the achievements and singularities of different profiles; focus on possibilities and opportunities, rather than impediments.

The final goal is:

  • To foster inclusion and representativeness to enable the media industries to remain culturally rich and vibrant, in tune with the diversity of our European societies.

The campaign will be launched on 9 July during a hybrid event in the Festival de Cannes taking place from 16h15 to 17h.

Open to the public on site: Main stage | LERINS | Palais des Festivals in Cannes

Livestreamed online via: page Marché du Film (for accredited participants) and Facebook page of Creative Europe.

The panel of the event will be formed by:

  • Věra Jourová - Vice-President of the European Commission for Values and Transparency
  • Delphyne Besse - Member of the Board Collectif 50/50
  • Hind Bensari - Documentary Filmmaker and Director of the CharactHer videos 
  • Uèle Lamore – Participant of the campaign representing the audiovisual sector - Conductor and music composer
  • Safia Kessas – Participant of the campaign representing the news media sector - Journalist

Moderator: Elsa Keslassy - Journalist, Variety 

A few teasers of the videos will be screened during the event.