For some time, Pôle emploi tried to collect as many job advertisements as possible by itself, in a logic of competition with private job boards. However, it changed its strategy in 2013 when it started to engage in sharing job advertisements with the job boards. The initiative was called labour-market transparency (transparence du marché du travail).
The data, shared through contractual arrangements and free of charge, consists of job advertisements containing information about the company, description of the job, qualifications required and contact data of the company. Job boards share all their job advertisements with Pôle emploi which, before choosing which ones to publish on its website, checks that the advertisements comply with the law forbidding discrimination and that they do not already appear on its website.
In 2016, there were 65 partners engaged in the initiative. At that time, Pôle emploi had aggregated on its website about 550 000 job advertisements, nearly 400 000 more than it could have collected by itself. This allows the public employment service to focus more on assisting jobseekers and providing added-value services than on collecting advertisements. Additionally, jobseekers can find nearly all the advertisements on a single website, which makes job searches easier. Finally, job boards increase traffic on their website because Pôle emploi redirects jobseekers to their websites when it publishes the job advertisements on its website.