The MEDIA programme will support innovative ways of engaging with audience at all levels to ensure the widest audience for European audiovisual works.
The COVID-19 crisis has dramatically affected the viewing habits of European audiences. The progressive shift from cinema to platforms that the sector, as witnessed in the last years, was accelerated by the closure of cinemas theatres during lockdowns in most Member States. The challenge for the sector now is to maximise the opportunities in terms of audience outreach of the digital transition.
The objective of the audience cluster is to connect European audiovisual works with their audiences and to support audience development across Europe and beyond.
Stay tuned to the Creative Europe work programme 2025.
Latest News
The 6th yearly call is open for cross-border, collaborative proposals between news media organisations focusing on innovative business models and/or journalistic projects across Europe.
With this yearly call, the EU supports organisations/intermediaries that support news media in areas of special relevance to democracy.
Commission launches Creative Europe Call (EUR 3M) for innovative cross-border media literacy projects, aiming to boost societal resilience against disinformation and information manipulation.
This call for proposals has a budget of EUR 7.4 million and aims to support independent reporting on EU affairs by European-level newsrooms.
Related Content
Big Picture
Last update
2 July 2026