The MEDIA programme will support innovative ways of engaging with audience at all levels to ensure the widest audience for European audiovisual works.
The COVID-19 crisis has dramatically affected the viewing habits of European audiences. The progressive shift from cinema to platforms that the sector, as witnessed in the last years, was accelerated by the closure of cinemas theatres during lockdowns in most Member States. The challenge for the sector now is to maximise the opportunities in terms of audience outreach of the digital transition.
The objective of the audience cluster is to connect European audiovisual works with their audiences and to support audience development across Europe and beyond.
Stay tuned to the Creative Europe work programme 2025.
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