What is Creative Europe MEDIA Programme?
Creative Europe is the EU programme supporting the cultural and creative sectors. The new Creative Europe 2021-2027, with a budget of €2.44 billion, will invest in actions that reinforce cultural diversity and respond to the needs and challenges of the cultural and creative sectors. Its novelties will contribute to the recovery of these sectors, reinforcing their efforts to become more digital, greener, more resilient and more inclusive.
The programme is split in three different strands: MEDIA, CULTURE and CROSS-SECTORAL.
In 2021, the MEDIA programme celebrated 30 years of support to European audiovisual content and started a new programme for the 2021-2027 period, which supporting actions are divided in 4 thematic clusters, according to the goals they pursue:
- content: encouraging collaboration and innovation in the creation and production of high-quality works.
- business: promoting business innovation, competitiveness, scalability and talents to strengthen Europe’s industry vis-à-vis global competitors.
- audience: strengthening the accessibility and visibility of works for their potential audiences, through distribution channels and audience development initiatives.
- policy: supporting policy discussion/exchange fora, studies and reports. Promoting awareness-raising activities.
The MEDIA strand focuses on:
- encouraging cooperation both across the value chain and at EU level in order to scale up audio-visual enterprises and European content globally;
- nurturing talents, wherever they come from, and broadening participation and collaboration across countries;
- enhancing global circulation, promotion and distribution of European audiovisual works, taking into account the new digital environment;
- supporting the engagement and development of audiences of all ages, in particular young audiences, across Europe and beyond.
Creative Europe MEDIA open calls
Where can I find out more?
You can contact the Creative Europe Desks in your national country
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Big Picture
These days we can watch our favourite programmes not just on TV, but also online. These shows are subject to the rules of the single market.
Dig deeper
A common European approach to the main audiovisual policy issues is essential for the consolidation of a European audiovisual single market.
The creation and production of high-quality content is the foundation of the European audiovisual industry.
The MEDIA programme will support the audiovisual sector to create a business environment that can scale up the industry’s capacity at European level.
The MEDIA programme will support innovative ways of engaging with audience at all levels to ensure the widest audience for European audiovisual works.
See Also
The transformation of the audiovisual media landscape offers the potential for new experiences and opportunities. It also poses many questions for us.
International agreements and constraints in the audiovisual sector play an important role on how the EU and Member States develop audiovisual policy.
The revised Audiovisual Media Services Directive creates a media framework for Europe's digital decade.
The European Film Forum is a platform for a structured dialogue between policy makers and stakeholders in the audiovisual sector.
The Media and Audiovisual Action Plan (MAAP) aims to boost European media and help maintain European cultural and technological autonomy in the Digital Decade.