This cluster of measures under the MEDIA programme promotes business innovation, scalability and talents across the value chain. Specific groups driving the internationalisation of the sector – such as distributors and sales agents – and key market and networking initiatives will receive targeted support, with a view to strengthening the cross-border collaboration, learning and knowledge-sharing which allow the industry to grow beyond its national territories.
The supporting actions in 2021 under the business cluster are:
- European media talents and skills: to enable audiovisual professionals, on both the creative and the business side, to create, produce and promote high-quality European works in all formats and for all platforms. And, they should be able to compete in a global market. This support will include mentoring programmes for audiovisual professionals, including ad hoc boot-camps providing hands-on schemes to young talents across Europe. A key theme will be developing skills relevant to the digital and green transitions. Furthermore, mentoring programmes will be supported to strengthen diversity and gender balance in the industry.
- Markets and networking: to encourage business-to-business opportunities. In particular, to facilitate co-productions and the visibility, exposure to and acquisition of European works on international markets. Industry events and fairs as well as promotional activities will be funded, allowing business-to-business exchanges both physically and digitally and enabling European sales on international markets.
- European Film Distribution as well as European Film Sales: to foster the capacity of distributors to invest in the promotion of non-national European works. The support is targeted towards established companies and acts as an incentive to better promote European non-national films by mitigating the commercial risk that such films can have.
- Innovative tools and business models: to improve the visibility and availability of European works and increase audiences in the digital environment. Projects will focus on the specific challenges of the audiovisual sector such as discoverability, sequencing of release windows, financing and territoriality. This will enable strong and visible offers of European works online and across borders to a wide public. Support will also be given to tools for greening of the industry.
- MEDIA Stands: to encourage transnational business-to-business exchanges by providing services including promotional activities at major audiovisual markets and fairs. They shall encourage independent European companies offering strong content or audiovisual services with international potential. The access of newcomers, as well as of countries with a lower capacity shall be encouraged. As of 2022, the Stands shall support the MEDIA Market Gateway initiative to facilitate participation of promising start-ups active in media in the most important global media markets under the European label.