The staff working document looks at the application of the AVMSD. It refers, where appropriate, to the main changes brought about by the 2018 revision of the AVMSD. The report confirms that the Directive has generally been very effective in ensuring the free circulation of audiovisual media services across Member States.
The increased level of harmonisation brought by the AVMSD implementation has contributed to the effective fulfilment of EU media content standards and regulatory goals. However, some issues called for special attention during the reporting period, such as:
- the mechanisms for effective cooperation amongst regulators in cross-border cases;
- the classification of certain emerging OTT services within the Directive’s scope;
- the effective promotion of European works on on-demand services;
- the protection of minors in the online environment.
Reports on European Works
The final reporting under the old AVMSD, from 2014 up to 2019 (i.e. before the application of the revised AMSD), will be available after the finalisation of the ongoing study on the promotion of European works.
Commission takes further steps to promote European audiovisual works and protect vulnerable viewers
The Commission has adopted guidelines to help Member States implement the revised Audiovisual Media Services Directive. The guidelines will offer a practical tool to ensure the promotion of European works in media content, thereby supporting cultural diversity and greater choice for European consumers. They will also help better protect users of video-on-demand and video-sharing platforms, particularly minors, against hate speech and harmful content.
Contact Committee Meetings
The Contact Committee monitors the implementation of the AVMSD and developments in the sector, and is a forum for exchange of views.
You will find on this page a list of European Union regulators in the field of audiovisual media services.
The transformation of the audiovisual media landscape offers the potential for new experiences and opportunities. It also poses many questions for us.
Protection of minors in the AVMSD
The Audiovisual Media Services Directive (AVMSD) contains specific rules to protect minors from inappropriate on-demand media audiovisual services.
Audiovisual Commercial Communications
The Audiovisual Media Services Directive (AVMSD) regulates commercial communications such as the promotion of goods and services in the audiovisual world.