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Audiovisual and Media Services

These days we can watch our favourite programmes not just on TV, but also online. These shows are subject to the rules of the single market.

The EU's Audiovisual Media Services Directive (AVMSD) governs EU-wide coordination of national legislation on all audiovisual media — traditional TV broadcasts and on-demand services. 

The latest review of AVMSD was carried out in 2018. To help Member States with the implementation of the new AVMSD the Commission has adopted two sets of guidelines:

  1. guidelines on video sharing platforms
  2. guidelines on European works

Goals of EU coordination

  • Providing rules to shape technological developments
  • Creating a level playing field for emerging audiovisual media
  • Preserving cultural diversity
  • Protecting children and consumers
  • Safeguarding media pluralism
  • Combating racial and religious hatred
  • Guaranteeing the independence of national media regulators

Areas of EU coordination

The AVMSD governs EU-wide coordination of national legislation in the following areas:

  • general principles
  • incitement to hatred
  • accessibility for people with disabilities
  • principles of jurisdiction
  • major events
  • promotion and distribution of European works
  • commercial communications
  • protection of minors

Further Reading

Reports of targeted consultations

Download documents


Audiovisual media: Commission calls on Member States to fully transpose EU rules on audiovisual content

The European Commission has sent this week a reasoned opinion to Czechia, Estonia, Ireland, Spain, Croatia, Italy, Cyprus, Slovenia and Slovakia for failing to provide information about the implementation of the EU Audiovisual Media Services Directive (AVMSD) into their national laws. The new rules apply on all audiovisual media, both traditional TV broadcasts and on-demand services, as well as video-sharing platforms. They aim to create a regulatory framework fit for the digital age, leading to a safer, fairer and more diverse audiovisual landscape.

Safer Internet Day 2021: A better internet for children and young people

Last Tuesday, 9 February 2021, was Safer Internet Day. Launched in 2004 and promoted by the EU-funded network of Safer Internet Centres in Member States, the day was celebrated online in more than 170 countries worldwide. The theme "Together for a better internet" is a call for everyone to join in making the internet a safer and better place, especially for children and young people.

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