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Media and digital culture

The Commission is defending European media and digital culture with policies that empower citizens and encourage media pluralism.

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The move to digital brought with it new ways to experience the world around us. We can access news whenever and wherever we are and have a huge choice of the sources and platforms we use. New technologies allow us to explore our past and present cultures more easily, touring heritage sites and museums from the comfort of our homes. And, we can all enjoy a range of different movies, TV and radio shows produced in Europe.

Yet, we also have challenges to face in the area of media and digital culture during the Digital Decade. Disinformation spreads faster online than it ever did in the offline world, with damaging consequences. The fight to ensure media freedom and protect journalists is ongoing. And, as the online world brings us closer together, we need to keep hold of our cultural diversity across Europe.

These concerns among others have fueled the EU’s approach to European media and digital culture, driving actions such as:


Audiovisual media: Commission calls on Member States to fully transpose EU rules on audiovisual content

The European Commission has sent this week a reasoned opinion to Czechia, Estonia, Ireland, Spain, Croatia, Italy, Cyprus, Slovenia and Slovakia for failing to provide information about the implementation of the EU Audiovisual Media Services Directive (AVMSD) into their national laws. The new rules apply on all audiovisual media, both traditional TV broadcasts and on-demand services, as well as video-sharing platforms. They aim to create a regulatory framework fit for the digital age, leading to a safer, fairer and more diverse audiovisual landscape.

San Sebastian Film Festival 2021: Four EU-supported films compete for awards

Four EU-funded films are competing in the 69th edition of the San Sebastian International Film Festival, which has kicked off today. ‘Inventory' by Darko Sinko, ‘Prayers for the Stolen' by Tatiana Huezo, ‘The Crossing' by Florence Miailhe and ‘107 Mothers' by Peter Kerekes are competing within the Official Selection category. The winners of this year's festival will be announced on 25 September during the Festival Closing Gala.

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Audiovisual and Media Services

These days we can watch our favourite programmes not just on TV, but also online. These shows are subject to the rules of the single market.

Supporting media and digital culture

The Commission is promoting a coherent approach on media policies, covering legislation on media services and the preservation of European cultural heritage.

Digital cultural heritage

Cultural heritage has a new breath of life thanks to digital technologies and the internet. Citizens now have opportunities to access cultural material online.


The European Commission is adapting EU copyright rules to new consumer behaviours in a Europe which values its cultural diversity.

Media freedom and pluralism

The European Union upholds media freedom and pluralism as pillars of modern democracy and enablers of free and open debate.