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Self-regulation for a better Internet for kids

Self-regulation is one of the instruments of the European strategy to create a better Internet for children.

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The way children use the internet and mobile technologies continues to change, but the Internet's potential to be a source of opportunities to young people when used safely and responsibly remains the same.

In order to ensure that this potential is reached, and that children, parents and teachers have access to the right tools and information to safely use the Internet, the Commission supports self-regulation by industry. Self-regulation allows industry to create a system by which they can deal rapidly with any security challenges that may arise.

Alliance to better protect minors online

The alliance to better protect minors online is a self-regulatory initiative aiming to improve the online environment for children and young people. The framework of the alliance is outlined in its statement of purpose. In the statement of purpose companies agreed to curb harmful content, harmful conduct and harmful contact, including cyberbullying, sexual extortion and exposure to violent content. This will be done through 3 strands of action:

  1. User-empowerment to promote enhanced use of parental tools, content classification and other tools for online safety. Reporting tools will be provided in a more accessible and user-friendly way. Companies will also focus on improving follow-up measures such as feedback and notifications.
  2. Companies commitment to intensify cooperation and sharing of best practices, also by taking into account relevant input from NGOs, civil society, European, national and local authorities and international organisations.
  3. Members of the Alliance intention to scale up awareness-raising and also to promote and increase access to positive, educational and diversified content online.

CEO coalition for a better Internet for kids

Logo of CEO coalition

The CEO coalition to make a better Internet for kids is a cooperative and voluntary coalition designed to respond to emerging challenges arising from the diverse ways in which young Europeans go online. Companies who are signatories to the coalition committed to take positive action to make the internet a safer place for kids. They committed to action in 5 areas:

  1. simple and robust reporting tools for users
  2. age-appropriate privacy settings
  3. wider use of content classification
  4. wider availability and use of parental controls
  5. effective takedown of child sexual abuse material

The work plan of the coalition, annexed to the statement of purpose (.pdf), contains deadlines and performance indicators for each of these action points. The CEO Coalition made its first recommendations to make the internet a better and safer place for kids in 2014, a year after its launch.

Signatory companies to the coalition

Apple, BSkyB, BT, Dailymotion, Deutsche Telekom, Facebook, France Telecom - Orange, Google, Hyves, KPN, Liberty Global, LG Electronics, Mediaset, Microsoft, Netlog, Nintendo, Nokia, Opera Software, Research In Motion, RTL Group, Samsung, Skyrock, Stardoll, Sulake, Telefonica, TeliaSonera, Telecom Italia, Telenor Group, Tuenti, Vivendi and Vodafone.

Safer social networking principles

The safer social networking principles (.pdf) are a self-regulatory agreement signed by major social networking service providers in Europe, who have committed to implementing measures to ensure the safety of minors on their services.

The adoption of the principles is an achievement of the Social Networking Task Force, convened in 2008. The task force brought together 18 of Europe's major social networks as well as researchers and child welfare organizations  to discuss ways to improve the safety of children using social networks. The objective was to develop a set of guidelines for use of social networks by youngsters. The guidelines are to be adopted voluntarily by European industry.

A commitment was reached to set guiding principles for safer social networking, which have been signed by 21 companies.

European framework for safer mobile use

The European framework (.pdf) for safer mobile use of younger teenagers and children is the result of discussions held in a high level group, which sets out a series of measures that the signatories commit to implementing on their services in Europe, including:

  • access control for adult content
  • awareness-raising campaigns for parents and children
  • classification of commercial content according to national standards of decency and appropriateness
  • the fight against illegal content on mobiles.

National codes have been signed based on the European Framework


Safer Internet Day 2021: A better internet for children and young people

Last Tuesday, 9 February 2021, was Safer Internet Day. Launched in 2004 and promoted by the EU-funded network of Safer Internet Centres in Member States, the day was celebrated online in more than 170 countries worldwide. The theme "Together for a better internet" is a call for everyone to join in making the internet a safer and better place, especially for children and young people.

Related Content

Big Picture

Creating a better Internet for kids

The strategy for a better Internet for children provides actions to empower young people as they explore the digital world.

See Also

Safer Internet Forum

The Safer Internet Forum is the key annual international conference on child online safety in Europe.

Safer Internet Day

Safer Internet Day promotes a safer and more responsible use of online technology by children and young people around the world.

Safer Internet Centres

Safer Internet Centres inform, advise and assist children, parents, teachers and carers on digital questions and fights against online child sexual abuse.