MediaInvest - Boosting investment in the European audiviosual sector

By mobilising private capital alongside public support, MediaInvest aims to strengthen the diversity and competitiveness of European film, TV, and video games industries. Since its launch, MediaInvest has attracted a growing number of investment funds and venture capital firms dedicated to financing audiovisual and video games production and distribution across Europe and beyond.

This financial tool, announced in the Media and Audiovisual Action Plan is intended to increase investment into European audiovisual production and distribution companies helping them to preserve their autonomy and increase their capacities. The tool is launched in the wider context of InvestEU, under the area Creative & Cultural Sectors. Designed by the European Commission, it is managed by the European Investment Fund (EIF). Funding is drawn from the Creative Europe MEDIA and InvestEU programmes.

Recent developments

MediaInvest has expanded its portfolio with new strategic partnerships signed between 2024 and 2025, including:

• Logical Content Ventures (EUR 25 million): a French alternative investment fund focusing on financing content production across Europe, signed in July 2024. This partnership aims to support high-quality content creation and stimulate cross-border collaboration.
• Behold Ventures 0 AB (EUR 20 million): a Swedish venture capital fund focusing on early-stage companies in the video games sector, signed in December 2024. This investment supports innovation and growth in the rapidly evolving European gaming industry.
• IPR.VC (EUR 25 million): a Finland-based fund with strong focus on financing European films and TV series, signed in January 2025. This collaboration strengthens the production and distribution of diverse European audiovisual works.
• Together S.L.P. (EUR 25 million): a pan-European private equity fund, based in France, with a focus on SMEs and small mid-caps active in the audiovisual sector, signed on 11 April 2025. This fund aims to bolster smaller companies driving innovation and creative excellence.

Through these new partnerships, MediaInvest continues to promote investment in European content, ensuring sustainable growth and fostering cultural diversity across the continent.

A new financial instrument to crowd in investors

The European audiovisual sector is characterised by a large number of highly innovative and creative independent production and distribution companies with high growth potential. However, they often lack the financial strength to compete at the international level. At the same time, European investors remain largely unaware of the potential of such companies. MediaInvest aims to strengthen the competitiveness of the audiovisual industries across Europe, by supporting investments totalling €400 million between 2022 and 2027.

The European Investment Fund (EIF) will implement MediaInvest by providing equity investments directly into financial intermediaries (e.g. funds) alongside other investors investing in the same risk class and in market terms. While it addresses financial intermediaries, the ultimate beneficiaries will be audiovisual content production companies (incl. films, series, videogames, immersive formats…) and distribution companies such as cinemas, TVs and online streaming services.

Investment readiness and capacity building

MediaInvest will be complemented by investment-readiness support for interested companies that will receive tailor-made guidance adapted to their business strategy in order to attract investors and identify the most promising projects. It will also develop an investment pipeline through capacity- building activities for investors and financial intermediaries – aimed at increasing their knowledge of global production and distribution markets and their associated risks.

Practical information:

• Call for expression of interest, deadline: 30 June 2027
• Find out more details about the requirements and how to apply
• Download MediaInvest factsheet