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The Action Plan focuses on three areas of activity and 10 concrete actions, to help the media sector recover from the crisis by facilitating and broadening access to finance, transform by stimulating investments to embrace the twin digital and green transitions while ensuring the sector's future resilience and empower European citizens and companies.
The different actions will be launched and implemented throughout 2021 and 2022.
Please see the table below for more details on specific actions, phases, progress and time frames.
| Action | Update | Timeframe |
|---|---|---|
| Action 1 — Easier access to EU support | ||
| A new interactive tool guiding media companies through the various support instruments |
|
Beta version to be launched in April |
| Action 2 — MEDIA INVEST aimed at boosting investment in the audiovisual industry | ||
| A dedicated equity investment to foster European audio-visual productions and distribution strategies |
|
As of H1 2022 |
| Developing an investment pipeline through capacity building for investors and investment readiness for companies |
|
Q4 2021 |
| Action 3 — 'NEWS': an initiative to bundle actions and support for the news media sector | ||
| Better access to finance, through loans and a pilot equity initiative |
|
As of H1 2022 As of Q4 2021 |
| Capacity building among investors and media |
|
As of H2 2021 |
| Support for news media to work on collaborative transformation |
|
As of H2 2021 |
| European News Media Forum |
|
As of H1 2021 |
| Action 4 — Unleashing innovation through a European media data space and encouraging new business models | ||
| Create a Media Data Space to support media companies in sharing data and developing innovative solutions |
|
TBA |
| European Media Outlook |
|
As of H2 2021 |
| Action 5 — Fostering a European Virtual and Augmented Reality (VR/AR) industrial coalition | ||
| VR/AR industry coalition to stimulate cooperation across industry sectors and ensure European leadership |
|
As of H2 2021 |
| Launch a VR Media Lab on projects for new ways of storytelling and interacting |
|
TBA |
| Action 6 — Towards a climate-neutral media sector | ||
| A structured cooperation Forum with the industry and (sub)national film and audiovisual funds |
|
As of H1 2021 |
| Action 7 — Towards a broader availability of audiovisual content across the EU | ||
| Launch a dialogue with the audiovisual industry in order to agree on concrete steps to improve the access to and availability of audiovisual content across borders in the EU |
|
As of H1 2021 |
| Action 8 — Fostering European media talents | ||
| New mentoring programmes for Europe’s media talents |
|
As of H2 2021 |
| MEDIA boot-camps providing hands-on intensive training for young media professionals |
|
As of H1 2022 |
| Campaign on diversity: Promoting all talents |
|
As of H2 2021 |
| MEDIA market gateway to scout Europe's most promising startups active in the media sector and help them thrive |
|
As of H2 2021 |
| Creative Innovation Labs open to startups and scaleups |
|
As of H2 2021 |
| Action 9 – Empowering citizens | ||
| Practical application of the new media literacy obligations of the AVMSD (media literacy toolbox and guidelines to Member States) |
|
Q4 2021 |
| Support the creation of alternative media content aggregation services |
|
TBA |
| Action 10 — Ensuring the functioning of the European media market | ||
| Strengthen the cooperation framework among European media regulators within the European Regulators Group for Audiovisual Media Services (ERGA) |
|
As of Q1 2021 |
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