The Action Plan focuses on three areas of activity and 10 concrete actions, to help the media sector recover from the crisis by facilitating and broadening access to finance, transform by stimulating investments to embrace the twin digital and green transitions while ensuring the sector's future resilience and empower European citizens and companies.
The different actions will be launched and implemented throughout 2021 and 2022.
Please see the table below for more details on specific actions, phases, progress and time frames.
|Action 1 — Easier access to EU support|
|A new interactive tool guiding media companies through the various support instruments||Completed|
|Action 2 — MEDIA INVEST aimed at boosting investment in the audiovisual industry|
|A dedicated equity investment to foster European audio-visual productions and distribution strategies||Completed|
|Developing an investment pipeline through capacity building for investors and investment readiness for companies||Completed|
|Action 3 — 'NEWS': an initiative to bundle actions and support for the news media sector|
|Better access to finance, through loans and a pilot equity initiative|
As of second half of 2022
As of second half of 2022
|Capacity building among investors and media||As of second half of 2022|
|Support for news media to work on collaborative transformation||As of second half 2021|
|European News Media Forum||As of first half 2021|
|Action 4 — Unleashing innovation through a European media data space and encouraging new business models|
|Create a Media Data Space to support media companies in sharing data and developing innovative solutions||TBA|
|European Media Outlook||As of 2022|
|Action 5 — Fostering a European Virtual and Augmented Reality (VR/AR) industrial coalition|
|VR/AR industry coalition to stimulate cooperation across industry sectors and ensure European leadership||As of second half 2021|
|Launch a VR Media Lab on projects for new ways of storytelling and interacting||TBA|
|Action 6 — Towards a climate-neutral media sector|
|A structured cooperation Forum with the industry and (sub)national film and audiovisual funds||As of first half 2021|
|Action 7 — Towards a broader availability of audiovisual content across the EU|
|Launch a dialogue with the audiovisual industry in order to agree on concrete steps to improve the access to and availability of audiovisual content across borders in the EU||Second half 2021 - first half 2022|
|Action 8 — Fostering European media talents|
|New mentoring programmes for Europe’s media talents||As of second half 2021|
|MEDIA boot-camps providing hands-on intensive training for young media professionals||As of first half 2022|
|Campaign on diversity: Promoting all talents||As of second half 2021|
|MEDIA market gateway to scout Europe's most promising startups active in the media sector and help them thrive||As of second half 2021|
|Creative Innovation Labs open to startups and scaleups||As of second half 2021|
|Action 9 – Empowering citizens|
|Practical application of the new media literacy obligations of the AVMSD (media literacy toolbox and guidelines to Member States)||First quarter 2022|
|Support the creation of alternative media content aggregation services||Third quarter 2022|
|Action 10 — Ensuring the functioning of the European media market|
|Strengthen the cooperation framework among European media regulators within the European Regulators Group for Audiovisual Media Services (ERGA)||As of first quarter 2021|
The Media and Audiovisual Action Plan (MAAP) aims to boost European media and help maintain European cultural and technological autonomy in the Digital Decade.
MediaInvest is the European Commission's equity investment instrument that helps to bridge the financial gap in the audiovisual sector by stimulating more investment.
The Commission is holding a dialogue with the audiovisual sector to improve access to and availability of audiovisual content across the EU.
The Virtual and Augmented Reality Industrial Coalition is a platform for structured dialogue between the European VR/AR ecosystem and policymakers.
A free, viable and pluralistic media environment is key to keeping citizens informed, holding power to account, and strengthening open, democratic societies.
The aim of the interactive mapping tool is to facilitate access to EU-related financial support mechanisms. It comprises information on funding opportunities for entities from both the audiovisual and the news media sectors. It will help media market players identify and apply...