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Media and Audiovisual Action Plan: implementation updates

The European Commission has adopted the Media and Audiovisual Action Plan to support the recovery and transformation of the media and audiovisual sector.

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The Action Plan focuses on three areas of activity and 10 concrete actions, to help the media sector recover from the crisis by facilitating and broadening access to finance, transform by stimulating investments to embrace the twin digital and green transitions while ensuring the sector's future resilience and empower European citizens and companies.

The different actions will be launched and implemented throughout 2021 and 2022.

Please see the table below for more details on specific actions, phases, progress and time frames.

 

Action Update Timeframe
Action 1 — Easier access to EU support
A new interactive tool guiding media companies through the various support instruments
  • Tool is currently in development
  • Meeting with stakeholders held 18th February
Beta version to be launched in April
Action 2 — MEDIA INVEST aimed at boosting investment in the audiovisual industry
A dedicated equity investment to foster European audio-visual productions and distribution strategies
  • Publication of the call for expression of interest for MediaInvest planned for Q4 2021
As of H1 2022
Developing an investment pipeline through capacity building for investors and investment readiness for companies
  • Investor conference and promotional activities
Q4 2021
Action 3 — 'NEWS': an initiative to bundle actions and support for the news media sector
Better access to finance, through loans and a pilot equity initiative
  • Loans part updated at the adoption of 2021 InvestEU
  • Pilot equity based investment initiative under InvestEU
As of H1 2022
As of Q4 2021
Capacity building among investors and media
  • Development of technical assistance tools under InvestEU
As of H2 2021
Support for news media to work on collaborative transformation
  • To be updated at the adoption of 2021 Creative Europe work programme (foreseen in May)
As of H2 2021
European News Media Forum
  • First ENMF on Safety of Journalists took place from 23 to 25 March 
  • A second ENMF will be organised by end-2021, focusing on industrial transformation topics. Multiple discussions with European news media associations beforehand.
As of H1 2021
Action 4 — Unleashing innovation through a European media data space and encouraging new business models
Create a Media Data Space to support media companies in sharing data and developing innovative solutions
  • To be updated at the adoption of Horizon Europe and Digital Europe work programmes
TBA
European Media Outlook
  • Report on media trends will be produced every two years
As of H2 2021
Action 5 — Fostering a European Virtual and Augmented Reality (VR/AR) industrial coalition
VR/AR industry coalition to stimulate cooperation across industry sectors and ensure European leadership
  • Ongoing preparatory work
  • Consultations planned for Q2 and Q3 2021
  • Strategic paper due Q4 2021
As of H2 2021
Launch a VR Media Lab on projects for new ways of storytelling and interacting
  • To be updated at the adoption of Horizon Europe work programme
TBA
Action 6 — Towards a climate-neutral media sector
A structured cooperation Forum with the industry and (sub)national film and audiovisual funds
  • Preparations ongoing
  • Structured dialogue planned throughout 2021
As of H1 2021
Action 7 — Towards a broader availability of audiovisual content across the EU
Launch a dialogue with the audiovisual industry in order to agree on concrete steps to improve the access to and availability of audiovisual content across borders in the EU
  • Preparation ongoing
  • Dialogue to be launched in Q2 2021
As of H1 2021
Action 8 — Fostering European media talents
New mentoring programmes for Europe’s media talents
  • To be implemented through the Creative Europe MEDIA programme
  • Timeframe of the action dependent on the adoption of the creative Europe work programme
As of H2 2021
MEDIA boot-camps providing hands-on intensive training for young media professionals
  • To be implemented through the Creative Europe MEDIA programme
  • Timeframe of the action dependent on the adoption of the Creative Europe work programme
As of H1 2022
Campaign on diversity: Promoting all talents
  • Campaign on track for Q3 2021
  • Currently mapping diverse role models in front of and behind the camera
  • Messages and visuals of the campaign currently being defined
As of H2 2021
MEDIA market gateway to scout Europe's most promising startups active in the media sector and help them thrive
  • To be implemented through the Creative Europe MEDIA programme. Implementation postponed to H2 2021 due to the cancellation of physical markets
  • Ongoing preparatory work
As of H2 2021
Creative Innovation Labs open to startups and scaleups
  • To be implemented through the Creative Europe programme.
  • Timeframe of the action dependent of the adoption of the Creative Europe work programme
As of H2 2021
Action 9 – Empowering citizens
Practical application of the new media literacy obligations of the AVMSD (media literacy toolbox and guidelines to Member States)
  • A media literacy toolbox focusing on video-sharing platforms prepared together with the European Group of Audiovisual Regulators (ERGA) and other experts will be adopted
  • The Commission will issue guidelines to Member States defining the scope of their media literacy reports due at the end of 2022
Q4 2021
Support the creation of alternative media content aggregation services
  • To be updated at the adoption of Horizon Europe programme
TBA
Action 10 — Ensuring the functioning of the European media market
Strengthen the cooperation framework among European media regulators within the European Regulators Group for Audiovisual Media Services (ERGA)
  • Throughout 2021, the Commission will continue to take stock of best practices in cross-border cooperation and closely monitor the performance of ERGA’s Memorandum of Understanding (MoU)
As of Q1 2021

Latest

EU initiative to support cultural and creative sectors recognised at the Global SME Finance Awards

The EU Guarantee Facility in the Cultural and Creative Sectors has won an honourable mention as a “Product Innovation of the Year” at the Global SME Finance Awards 2019. The financing instrument managed by the European Investment Fund received the honourable mention for innovation together with 15 other institutions and companies out of more than 140 applicants. The Guarantee Facility is part of the Creative Europe Programme to enhance access to finance of small and medium-sized enterprises (SMEs) in the cultural and creative sectors.

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