Skip to main content
Shaping Europe’s digital future logo

Media Convergence

The transformation of the audiovisual media landscape offers the potential for new experiences and opportunities. It also poses many questions for us.

Convergence can be understood as the progressive merging of traditional broadcast and internet content.

When people speak about convergence and Connected TV, they often refer to TV sets that are connected to the Internet. However, in policy discussions the term is used in a broader sense to reflect the progressive convergence in the audiovisual sector.

Viewing possibilities today extend from TV sets with added internet connectivity to set-top boxes delivering video content, to audiovisual media services provided via computers, tablets and other mobile devices. 

Attention is no longer focused on one screen only. In parallel to watching TV, viewers can use tablets or smartphones to browse the Internet for more information or to chat with friends about the show.

"Second screen" applications on these devices offer the prospect of "social TV" which delivers a more interactive experience for the consumer. They also offer new revenue streams for the content provider. And, many of today's devices not only facilitate consumption but give consumers an easy option to create their own content.

All these developments make convergence more and more visible in our daily lives. The Commission therefore adopted a Green Paper preparing for a fully converged audiovisual world: Growth, creation and values.

The Green Paper invited stakeholders to share their views on the changing media landscape and borderless internet. In particular, stakeholders were invited to share their views on market conditions, interoperability, infrastructure, and implications for EU rules. The European Commission published a feedback document as well as an executive summary of the replies in September 2014.

Latest

PRESS RELEASE |
Audiovisual media: Commission calls on Member States to fully transpose EU rules on audiovisual content

The European Commission has decided today to send a reasoned opinion today to Czechia, Estonia, Ireland, Spain, Croatia, Italy, Cyprus, Slovenia and Slovakia for failing to provide information about the implementation of the EU Audiovisual Media Services Directive (AVMSD) into their national laws. The new rules apply on all audiovisual media, both traditional TV broadcasts and on-demand services, as well as video-sharing platforms. They aim to create a regulatory framework fit for the digital age, leading to a safer, fairer and more diverse audiovisual landscape.

PRESS RELEASE |
Safer Internet Day 2021: A better internet for children and young people

Last Tuesday, 9 February 2021, was Safer Internet Day. Launched in 2004 and promoted by the EU-funded network of Safer Internet Centres in Member States, the day was celebrated online in more than 170 countries worldwide. The theme "Together for a better internet" is a call for everyone to join in making the internet a safer and better place, especially for children and young people.

PRESS RELEASE |
Audiovisual Media: Commission opens infringement procedures against 23 Member States for failing to transpose the Directive on audiovisual content

The European Commission has launched infringement procedures against 23 Member States and the United Kingdom for failing to enact the new rules governing EU-wide coordination of all audiovisual media, both traditional TV broadcasts and on-demand services, and video-sharing platforms. These new EU rules aim to create a regulatory framework fit for the digital age, leading to a safer, fairer and more diverse audiovisual landscape.

Related Content

Big Picture

Audiovisual and Media Services

These days we can watch our favourite programmes not just on TV, but also online. These shows are subject to the rules of the single market.

See Also

The European Film Forum

The European Film Forum is a platform for a structured dialogue between policy makers and stakeholders in the audiovisual sector.