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Shaping Europe’s digital future

The Digitalisation of the European Agricultural Sector

The digitalisation of the European agricultural sector has the potential to revolutionise the industry, promoting efficiency, sustainability, and competitiveness.

    a smartphone digitalising a cow


An example of a Digital Twin used to assess livestock.

From artificial intelligence (AI) and robotics to the Internet of Things (IoT) and 5G, the latest technologies can offer invaluable support for farmers and agribusinesses.

Through digitalisation, stakeholders can benefit from a more streamlined value chain, with closer collaboration and improved communication between producers, processors, distributors, and retailers. Meanwhile, innovative SMEs can emerge and thrive, bolstering the industry with new ideas and fresh perspectives.

Despite the many benefits of digitalisation, it can also create a digital divide between those with access to cutting-edge technologies and those without. This divide could manifest itself in several ways, such as between connected and disconnected farms, and between small and large agricultural operations.

To ensure that digitalisation is inclusive and accessible for all, it is important for policymakers, industry leaders, and technology providers to work together in promoting the benefits of digitalisation and supporting farmers with training, resources, and incentives to adopt new technologies. By doing so, the European agricultural sector can make the most of the digital age, improving the sustainability and profitability of farming operations while also addressing pressing issues such as food security and climate change.

How IoT is used in agriculture, and how does it benefit farmers and the industry as a whole?

The Internet of Things (IoT) technology has been transforming the agricultural sector by providing farmers with access to real-time data on environmental and machine conditions. These data help farmers make better decisions and improve every aspect of their work, including crop farming and livestock monitoring. By combining IoT real-time data with accurate geo-spatial data, farmers can practice precision farming, resulting in higher yields, reduced waste, and more sustainable practices.

Additionally, IoT technology enables farmers to remotely monitor crops and livestock, reducing labour costs and ensuring the health and safety of their animals.

Benefits and challenges ahead



The use of digital technologies in agriculture can bring several benefits

Despite the benefits, there are also several challenges that need to be addressed

Increased economic and environmental performance: Digitalisation can help farmers make better decisions, optimise their operations, and increase productivity, leading to higher profits and a more sustainable agricultural sector


Environmental sustainability: The use of digital technologies can help farmers reduce their environmental footprint, by optimising resource use, reducing waste, and using precision farming techniques


Competitiveness of the EU digital supply industry: Digitalisation can help the European agricultural sector stay competitive in the global market, by providing innovative solutions and creating new business opportunities


Improved working conditions for farmers: By automating tasks and optimising operations, digital technologies can help reduce the physical and mental workload of farmers, leading to better working conditions


Increased transparency along the supply chain: Digitalisation can help improve traceability and transparency of agricultural products, enabling consumers to make more informed choices



Connectivity issues: Many rural areas still lack reliable and affordable internet access, hindering the adoption of digital technologies


Limited benefits awareness: Many farmers may not be aware of the potential benefits of digitalisation and may lack the necessary skills and resources to implement new technologies


System interoperability: Different digital platforms may not be compatible with each other, making it difficult to share data and integrate different applications


Farmers' skills: Many farmers may lack the necessary digital skills to fully benefit from digitalisation


Benefit-cost ratio: The cost of implementing new digital technologies may outweigh the potential benefits, especially for small-scale farmers


Reluctance to share data: There may be concerns over data privacy and ownership, hindering the sharing of data between different actors in the agricultural sector


The landscape of data-sharing platforms and ecosystems needed for a common European agricultural data space: there is a need to develop common data-sharing platforms and ecosystems that can enable data sharing and interoperability between different applications and stakeholders in the agricultural sector.

                            The landscape of data-sharing platforms and ecosystems needed for a common European agricultural data space.










Looking ahead

The use of digital twins has the potential to enable an interoperable and sustainable transformation in agriculture. By creating virtual representations of physical assets such as fields, animals, or machinery, digital twins can be enhanced with data from sensors and cameras on the land, utilising Cloud, Edge, AI, and IoT technologies to optimise water usage, accurately spread seeds and fertilisers, and reduce the need for harmful pesticides.

The benefits of using digital twins in farming are numerous, including improved efficiency and productivity, reduced waste and environmental impact, and better decision-making capabilities for farmers. Additionally, digital twins can provide a platform for testing new farming techniques and technologies, reducing the risk of costly and time-consuming trial-and-error processes.

However, challenges remain in implementing digital twins in agriculture, including the need for reliable and secure connectivity, data privacy and ownership concerns, and the cost of implementing such technologies. As such, there is a need for further research and development, as well as collaborative efforts among farmers, industry leaders, and policymakers, to fully realise the potential of digital twins in agriculture.





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